Merchandising is arguably the biggest driver of customer engagement and sales in retail. How you merchandise your store influences everything from customer experience to general brand perception, that’s why it’s important to keep merchandising initiatives crisp and relevant.
It helps to pay attention to current trends worldwide and to understand the evolution of consumer-taste and how retailers are responding to it. After this analysis, you can come up with a winning strategy and in order to boost this, we have researched and found some top trends that are proving to be more important by the day.
1. Creative displays
How the display looks is extremely important since people always remember the first encounter they have. As you think of how to arrange your display you should have your target audience in mind. A good display is one that is clean, tidy and attractive.
2. Clear signage
Signage has to be legible, bright and clear. Good signage should be easy to understand within the first 5 seconds of seeing it. Also, products which are displayed near the window and can be seen from outside should always be clean and the area well lit.
3. Avoid clutter (less is more)
When there are too many items, the place may look crowded and unappealing which is highly likely to confuse the customer and they may not make a fast decision. Therefore, all the products should be well spaced and have room to breathe.
4. Group items into sections
It helps to be even more organized when you put items into categories. For example, if a product like body lotion is available in different sizes and colours, it should be arranged in those categories so that they are easier to locate by the specific audience.
5. Analyse weekly sales and displays
You could always switch up the display arrangement over a period of time after assessing the performance. For example, if a product on display is not doing so well, replace it with a different product then review its performance and make a decision.
Have you implemented these steps in your shop? Share with us your experience in the comment section, as well as any helpful tips that have worked for you.